staging

Using an 8-Step Approach to Make Buyers Fall in Love

Services to Fit Every Need

We offer services for both occupied and vacant homes. We use an 8-Step approach in every room to ensure your home is ready to market to potential buyers and give each room an emotional appeal helping buyers to fall in love with the home. We have staging services to suit every budget. We offer professional home staging services in the Harleysville, Souderton, Telford, Skippack, Lansdale, Hatfield, Towamencin, North Wales, Montgomeryville, Horsham, Chalfont, Doylestown and surrounding areas.

Occupied Staging Services:

Consultation and Detailed Staging Report

This service is available with all occupied staging services. In this intensive and fun two-hour consultation, we will be using a detailed Staging Report/Checklist to write down everything that needs to be done to get the home the best price possible!

  • We start with a phone interview, so I can research your buyer demographic and prepare for our Consultation time
  • Using an 8-Step process we walk through every room together discussing optimal, BIG return-on-investment, staging strategies that are designed to have big, emotional impact on your buyers
  • The detailed report also includes my essential "Open House Checklist" and "Closet Organization Checklist"

Power Staging and Mini-Makeover

This staging service is all about rolling up our sleeves and physically staging the main areas of the home following the detailed Staging Report recommendations.

  • We will make HUGE transformations using what you have to make the most of each space!
  • I can bring in gorgeous staging accessories that you can rent from me to get higher impact photos.
  • We will work for up to 4 hours in the home, as well as photograph the transformations as we go.

Ultimate Staging and One-Day Make Over

Maximize your investment by having your entire home professionally staged.  This service simply extends our time together to include a day of rolling up our sleeves, following the detailed Staging Report for all living spaces in the home. 

  • We will make HUGE transformations using what you have to make the most of each space!
    • I can bring in gorgeous staging accessories that you can rent from me to get higher impact photos
  • We will work for up to 8 hours in the home, as well as photograph the transformations as we go.

Vacant Staging Services:

Vacant Home Staging Solutions

Home's that are empty are in special need of staging and here is where we shine!  We provide options that other staging companies do not...

  • Starting with a home assessment, we deliver a proposal that provides a Good, Better, Best option to fit every budget
  • We use top quality furnishings in order to achieve that model home look that guarantees a buyer will "fall in love"

Home must be prepped and cleaned prior to stager arriving

(A $100 initial home assessment fee is credited back to your total vacant service when you choose us)

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Staging


How to stage and sell for the most $$

Three Elements to Home Staging

01.

Consultation

The consultation is the approach to identify opportunities to maximize the sale of your home. Working within your budget, I will only recommend changes that will MORE than pay for themselves in the speed and dollar amount of sale. Depending on your budget and timing, we may suggest repairs, paint and other cosmetic improvements that will result in a high return on investment.  I will tell you which rooms and improvements are “worth it.” 

02.

Home Prep

This is the stage in between the consultation and staging day. This may include pre-packing, cleaning, repairs, and/or cosmetic updates. This is crucial to prepare for a successful staging day and beautiful MLS photos that will draw buyers into your home. 

The time needed for this phase will be dependent on how much work is required before the home can be listed for sale. The effort will be well worth it, as you will get a return on your investment.

03.

Home Staging

You will be amazed at the dramatic transformations I will be able to accomplish in a single Staging Day using what you already have! 

During the Staging Day, I may bring in accessories to supplement what you have in order to get fantastic photos for your Realtor’s marketing efforts and to attract Internet traffic.  Over 95% of home buyers are online searching for homes BEFORE they visit a home, so we want to make an excellent first impression and compel them to come to your home.

68%
of Staged Homes sold for at least 9-25% MORE
85%
of Staged Homes sold for at least 6-25% MORE
100%
of Seller's Agents believe staging has a positive impact

Staging FAQ's

Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades.  These days due to HGTV home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.

If you could get 10% more on the sale of your home, how much would that be?

What is home staging?

Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging.  Many definitions of home staging stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.

How much does home staging cost?

For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!  Ultimately, the cost of staging is insignificant because you stand to earn more money for your home than unstaged homes in your area.

 

Why can't I staging my own home?

Home sellers are usually incapable of successfully assessing the staging needs of their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what a Certified Home Staging Professional is for and that is where the greatest returns come in.

Why do I need to stage?

Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for 10%+ more in a good market (see the Latest Home Staging Statistics).

Can't home buyers use their imagine and look past my décor or empty rooms?

Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will offer a significantly lower than asking price.  In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns. 

This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

HSR Certified Stagers average 10% more for their clients

Staged Homes Sell Faster

According to a study of over 13,000 homes by the Real Estate Staging Association (RESA), professionally staged homes sell much faster averaging only 23 days on market!

Staged Homes Provide Return on Investment

With an average investment of 1%, approximately 75% of home sellers saw a 5-15% over asking price return on investment!

Staged Homes Sell for More Money

In that same RESA Study of 13,000 homes a majority 85% sold for 5-23% over list price!

Top Ten Reasons to Stage

Remarkable Transformation - $20K Above Asking!

"We received many compliments on how meticulous the inside looked. Our home didn’t look like that before the staging! Your choice of neutral paint color, purging and organizing created the perception of a well-maintained home, which I am certain translated into the multiple offers over asking price!


Your guidance to ‘trust the process’ made the transition from living in our home to creating a ‘house for sale’ less stressful. We feel much ‘lighter’ now that we have let go of unnecessary ‘stuff’ and our move to our next home will be so much easier.


When we ran out of steam your encouragement along the way to keep our eye on the prize really paid off.


Your staging made the photos of the rooms really pop which resulted in many showings and 6 offers!! Thank you so much Kelly! We could not have done it without you!"

Bobbi and Bob L.

"

Sold in 2 Days Above The Asking Price!

"I wholeheartedly recommend Elegant Transitions for home staging. Kelly was an absolute pleasure to work with. She gave us specific feedback on our home and gave suggestions for areas we could change or update before listing. She is very knowledgeable about how to showcase a home's best features. Not only did we get more showings than expected, we also had multiple offers over asking price within two days. 


My husband and I believe this was a direct result of Kelly's work staging the home. She created a beautiful, inviting atmosphere and we truly enjoyed working with her."

Janelle R.

"

Multiple Offers Above the Asking Price!

"Kelly's attention to detail, eye for design, dedicated time, and passion for staging made a significant difference in the sale of my home.


Kelly came into my home and provided a complete overall consultation. We walked through each room, closet and outside areas.


After completing the items on the checklist she provided me, Kelly then returned to my home and worked her magic. She moved furniture around, and she brought a collection of staging products which made a huge difference in the appearance of my home.


She made my home so enticing that within two days I had five offers and several over the asking price. I loved the final look of my home and most of all Kelly combined her talents with some light-hearted fun and made the whole experience an enjoyable one. I highly recommend using Kelly!"

Donna D.

"

8-Steps In Each Room So Buyers Fall In Love

Elegant Transitions believes that successful staging is the art of using marketing and design techniques to create an environment that buyers can “aspire” to.  “If I buy this house, I can live like this.”  At Elegant Transitions we use the art of “positioning” to create several “emotional connection points” throughout the home so that when a buyer steps into the house they “feel home.”  This is it.  This is the one. 

What does “feeling home” look like?  For Elegant Transitions, it’s a combination of eight things we analyze in each room in order to create a lasting impression for the homebuyer:
F
First Impressions

We will walk through your home room by room, taking note of our first impressions, what grabs us, what glares at us, and what gives us a feeling of home.

E
Eliminating Clutter

The packing starts now, as we pack away a good percentage of everything in the room in order to create a more clean, open and spacious feel.

E
Emphasizing the Positive Elements of the Space

Finding your beautiful focal points, we will emphasize what we love about the room and hide or distract the negative aspects of the rooms.

L
Lighten Up

Focusing on lighting and color, we will make each room into a bright, warm and inviting space buyers can respond to.

H
Home Buyer’s Appeal

In order for a buyer to “feel home,” they need to not be reminded of this being your home.  We’ll depersonalize the space while retaining the warmth and fun of photos.

O
Obligations - Cleaning and Repairs

The dirty work speaks for itself but is often overlooked because you’ve lived here for so long.  Let’s get rid of the buyer’s mental repair list by doing it ourselves.

M
Modernizing

This involves updating your style and building simple accessories out of what you already have to create clean lines and form.  In some cases, we’ll recommend purchases as valuable investments in the staging process.

E
Emotional Connection Points - Creating the “Wow Factor”

This is the fun part and is a huge focus of our positioning strategy.  We’ll show you how to build in these subtleties in order to make the buyers subconsciously desire to live here and “feel home.”  The “emotional connection points” are where marketing strategy really comes in to play.

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